Effectiveness Of Political Lawn Signs

Millions of dollars are spent each election cycle on political lawn signs lenoir says.

Effectiveness of political lawn signs.

Surprisingly enough they are effective to the point where they can help a candidate by a little more than a percentage point. Think of them as political mushrooms popping up on yards and street corners across the country every campaign season. That s one of the key conclusions drawn by brandon lenoir a professor of political science and political communication at high point university in north carolina based on a study he co authored about the effectiveness of political lawn signs. The cost per sign to purchase 2 000 full color double sided yard signs from the website dirt cheap signs a price that includes metal h stakes to embed the signs into the ground.

The full cost of the sign buy is 6 140 purchasing yard signs is a game of scale buying just one doesn t make a lot of sense but buying thousands or tens of thousands is relatively cost effective. Each election season political lawn signs dot neighborhoods nationwide.